In this era of F-commerce and domination of social media, you might lead yourself to believe you are well off without any sort of website. You have your Facebook page, your hip Instagram page and your old-but-still-considered-gold Twitter handle. You might also have a YouTube channel full of pocket-sized 5-minute videos. What use is an antiquated website in this era of social media giants?
If you are thinking along these lines, you may want to have a rethink. Not only is a website useful, it is VITAL. You don’t get the online presence you desire with just a Facebook page. Why is having a website crucial for your business? Here we are listing six reasons:
1) A website lets you create content to your heart’s desire:
If you have a business page on a social media platform, chances are you are dancing to its tune. You have to accept the platform’s limits, conditions, and restrictions. And most importantly, your page won’t fly unless the platform itself deems your page beneficial to its business model. So basically, you are playing second-fiddle when you are using their platform.
On the other hand, if you build a website yourself, you have the option of tailoring it to suit your business. Sure, it might take much longer than opening a YouTube channel or a Facebook page, but the returns will be much higher.
2) A website is a credibility booster:
In this era where brick-and-mortar stores are getting more and more replaced by online storefronts, a website is the closest you can get to a solid presence on the Internet. Not a Facebook page, not a YouTube channel. Only a website speaks to the world “Yes I exist. I am a valid business. That is why I have spent time and money in building a website. Click on me.” So if you have a website, the credibility of your business goes sky-high.
3) A website will pave the way for SEO:
Search engine optimisation, the buzzword (or rather, buzz phrase) that’s been going around for years now. It is the holy grail of online presence. You can’t stand out if your site is not search engine optimised. Of course, if you do not even have a website, you can not even have it search engine optimised! So, by having a website, you are giving yourself a chance to build a strong online presence. Without going too much into detail, let’s try to give you an idea of what SEO really is. It basically means you create your website in such a way that Google, Yahoo and other search engines can easily track your website and list it as a good website. Since these search engine websites do so using bots, you have to be particularly careful in making sure your website is search engine optimised. If your website IS search-engine optimized, when a customer searches for your kind of business online, he or she will be more likely to find your website at the forefront of their Google SERPs (search engine results pages).
4) A website can be cost-effective:
Compared to building a brick store, building a website is likely to cost you very little. Furthermore, depending on the type of website you are building, it might even take only a small amount in the way of maintenance cost. This means that after building a website, you can operate it at a very low cost!
5) A website is a sales and advertising centrepiece:
Whether you are an e-commerce site or a brick-and-mortar store with an online presence, a website will go a long way to advertise your business. It will increase sales by letting you reach customers halfway around the planet, and it will make it easy to advertise your business. You can add blogs to your website, give links to your YouTube and Facebook channels on your website, and a plethora of other things.
6) A website is open all the time:
Do you want 24-hour coverage? A website is your answer. It does not close shop at 5 in the evening. You don’t have to roster your employees so that you can stay open 24/7. All you need is a website. It will give you round-the-clock service because the net never sleeps. Of course, a Facebook or Instagram profile might offer the same benefit, but a website is still better than these platforms because, well, check out the other 5 reasons.
Want to build a website? Contact Nascenia.