Published On: May 8th, 20247 min read

If you look back ten years from now, software was mainly desktop-based applications. It evolved from desktop-based software to a web-based solution. It has evolved further over the last several years from web applications to mobile applications. As the number of mobile phone users reaches around 5 billion, a mobile application for your business becomes a necessity. If you have a business where you don’t have a mobile app, you are running into the risk of lagging behind your competitors.

How Mobile Apps Can Transform Your Business

If you think that only big fishes like Walmart or Amazon should have mobile apps, you are completely mistaken. All types of businesses, regardless of size, product or industry, must develop their mobile app because it has turned into the most effective way to reach out to both current and potential customers.
If you are a small or mid-sized business and not sure whether to invest in developing a mobile app, here is the top six reasons why your business needs a mobile app.

Reasons why you need a mobile app for your business.

Mobile Apps Offer Better Personalization

Mobile apps can let users set up their preferences at the start, based on which users can be served with customized content. Apps can also track and observe user engagement, and use it to offer custom recommendations and updates to the users.

personalization | Mobile App for Business

Eliminating the Need to Log in

Users normally log into the apps from their own devices, as it is secured there is no need to log in to the application over and over again.

Ease of Sending Notifications

The ability to send instant, non-intrusive notifications to users is so desired that it is one of the major reasons why many businesses want to have a mobile app in the first place.

Mobile App For Business | Nascenia

Making Use of Mobile Device Features

Mobile apps have the advantage of utilizing features of a mobile device like a camera, contact list, GPS, phone calls, accelerometer, compass, etc. Such device features, when used within an app, can make the user experience interactive and fun. Moreover, these features can also reduce the efforts made by users. For instance, users completing a form on a banking app might need to submit their photograph for completion of the process. The app can let users take help of the camera of their mobile device to capture and submit a photograph.

Features

Make Use of Wearables

With the advent of wearable devices e.g. health bands, smartwatches, shoes, smart glasses, and those being connected to the mobile device, making an app for your business makes even more sense. You can let your users do more getting connected with the wearables. You, on the other hand, will be able to get a lot more user data that might enable you to serve your customers better.

Ability to Work Offline

It is probably the most fundamental difference between a mobile website and an app. Although apps too might require internet connectivity to perform most of their tasks, they can still offer basic content and functionality to users in offline mode.

work offline

Freedom in Designing

Even with all the technological advancements in web designing, mobile websites have to rely a lot on browsers to perform even the most elementary functions. Mobile websites depend on browser features like ‘back button,’ ‘refresh button,’ and ‘address bar’ to work. Mobile Apps don’t have any of these restrictions. A mobile app can be designed with a lot of elaborate functions, based on advanced gestures like ‘tap,’ ‘swipe,’ ‘drag,’ ‘pinch,’ ‘hold,’ ‘tilt’, ‘steer’, ‘shake’ and what not.

personalization

New Branding Experience

Since a mobile app is distinct from a company’s website, it has the liberty of offering a new branding experience to users. It means that the company can experiment with new branding styles for the app, which can be different from the regular brand style of the company’s website

Users Spend More Time on Apps

Mobile users spend 86% of their time on mobile apps and just 14% of their time on mobile websites.

Time spent on apps

New Stream of Conversions

If you’re looking to increase conversions, mobile apps can be a great medium to push users down the conversion funnel.

Brand Presence

Users spend a substantial amount of their time on mobile devices. It’s safe to say that many of the users encounter the apps they’ve installed on their devices, almost every day. This regular encounter can be viewed as a branding opportunity for the apps. Even when users are not actively using a mobile app, they are still reminded of the brand associated with the app. The icon of the app acts like a mini-advertisement for the brand.

Presence of brand

Apps Can Work Faster Than Websites

A well-designed mobile app can perform actions much quicker than a mobile website. Apps usually store their data locally on mobile devices, in contrast to websites that generally use web servers. For this reason, data retrieval happens swiftly in mobile apps. Apps can further save users’ time by storing their preferences and using them to take proactive actions on users’ behalf.

apps are faster than website

Other than the above points an app when allowed can pull data from a phone’s operating system, for example, email addresses from contacts, can detect a user’s current location to help them find places on maps, can use other app’s data, for example, Facebook can upload pictures from the gallery, and can also use voice recognition to call and send messages.

Benefits of mobile app for business

The world has gone mobile. More & more people are now using their mobile devices to search for things on the internet than ever before. In these circumstances, it becomes essential for businesses to have a strong mobile presence. Only having a website is not enough for that. A mobile app, in addition to a website, is very useful for business.

Benefits of mobile app for business | Nascenia

Below are some benefits of mobile apps for a business:

Constant presence to customers

It may happen that individuals use only a small number of apps installed on their device. Still, they need to scan their device for the apps they are looking for. In this search process, they may come across your app consciously or unconsciously. This will help them to recall your product first when they are thinking of a product or service in that category. Our mind unconsciously records every image and text it comes across, regardless of the possibility that it happens unnoticed.

Effective customer loyalty program

A business can run customer loyalty programs more effectively with the mobile app. It can offer rewards like discounts and coupons to the app subscribers. This will eventually encourage customers to return and make more purchases from your business.

Increased accessibility & promotion

Consumers may not always have access to a computer, yet, rather in a rush, they almost always have their smartphone with them. Hence, you can reach to your consumer anywhere and anytime via mobile devices. Utilizing mobile apps, you can send push notifications which will keep your customers up to date with the latest information about your products, different offers, and your business activities. Besides, you can send customers custom advertisements based on their previous activities as user details are stored in the app.

Better customer experience

Mobile apps give a quicker and simpler alternative to web browsing. To access the business website, users need to open a web browser, enter the URL and then wait for the site to load. On the other hand, mobile apps are fast and take just a few moments to launch.

It can be said, that a mobile app can be a good option to provide better service to your customers. It can help to get new customers, while retaining the old ones, regardless of what business you do.

I hope that helps. You can check more articles on the web and mobile app development.

Contributor:  Sabbir Ahmed, Nascenia, Nahian-Al-Hossain, Nascenia

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