If you look back ten years from now, softwares were mainly desktop based applications. It evolved from desktop based software to web based solution. It has evolved further for the last several years from web application to mobile application. As the number of mobile phone users reaches around 5 billion, a mobile application for your business becomes a necessity. If you have a business where you don’t have a mobile app, you are running into risk of lagging behind of your competitors.

Following are some of the reasons why you need a mobile app for your business.

Mobile Apps Offer Better Personalization

Mobile apps can let users set up their preferences at the start, based on which users can be served with customized content. Apps can also track and observe user engagement, and use it to offer custom recommendations and updates to the users.

personalization | Mobile App for Business

Eliminating the Need of logging in

Users normally log into the apps from their own device, as it is secured there is no need of logging in to the application over and over again.

Ease of Sending Notifications

The ability to send instant, non-intrusive notifications to users is so desired that it is one of the major reasons why many businesses want to have a mobile app in the first place.

Mobile App For Business | Nascenia

Making Use of Mobile Device Features

Mobile apps have the advantage of utilizing features of a mobile device like a camera, contact list, GPS, phone calls, accelerometer, compass, etc. Such device features, when used within an app, can make the user experience interactive and fun. Moreover, these features can also reduce the efforts made by users. For instance, users completing a form on a banking app might need to submit their photograph for completion of the process. The app can let users take help of the camera of their mobile device to capture and submit a photograph.


Make Use of Wearables

With the advent of wearable devices e.g. health band, smartwatch, shoes, smartglass, and those being connected to the mobile device, making an app for your business makes even more sense. You can let your users do more getting connected with the wearables. You, on the other hand will be able to get a lot more user data that might enable you to serve your customers better.

Ability to Work Offline

It is probably the most fundamental difference between a mobile website and an app. Although apps too might require internet connectivity to perform most of their tasks, they can still offer basic content and functionality to users in offline mode.

work offline

Freedom in Designing

Even with all the technological advancements in web designing, mobile websites have to rely a lot on browsers to perform even the most elementary functions. Mobile websites depend on browser features like ‘back button,’ ‘refresh button,’ and ‘address bar’ to work. Mobile Apps don’t have any of these restrictions. A mobile app can be designed with a lot of elaborate functions, based on advanced gestures like ‘tap,’ ‘swipe,’ ‘drag,’ ‘pinch,’ ‘hold,’ ‘tilt’, ‘steer’, ‘shake’ and what not.

New Branding Experience

Since a mobile app is distinct from a company’s website, it has the liberty of offering a new branding experience to users. It means that the company can experiment with new branding styles for the app, which can be different from the regular brand style of the company’s website

Users Spend More Time on Apps

Mobile users spend 86% of their time on mobile apps and just 14% of the time on mobile websites.

Time spent on apps

New Stream of Conversions

If you’re looking to increase conversions, mobile apps can be a great medium to push users down the conversion funnel.

Brand Presence

Users spend a substantial amount of their time on mobile devices. It’s safe to say that many of the users encounter the apps they’ve installed on their devices, almost every day. This regular encounter can be viewed as a branding opportunity for the apps. Even when users are not actively using a mobile app, they are still reminded of the brand associated with the app. The icon of the app acts like a mini-advertisement for the brand.

Presence of brand

Apps Can Work Faster Than Websites

A well-designed mobile app can perform actions much quicker than a mobile website. Apps usually store their data locally on mobile devices, in contrast to websites that generally use web servers. For this reason, data retrieval happens swiftly in mobile apps. Apps can further save users’ time by storing their preferences and using them to take proactive actions on users’ behalf.

apps are faster than website

Other than the above points an app when allowed can pull data from a phone’s operating system, for example, email addresses from contacts, can detect a user’s current location to help them find places on maps, can use other apps data for example facebook can upload pictures from gallery, and can also use voice recognition to call and send messages.

Contributor:  Sabbir AhmedNascenia

Published On: June 16th, 2017 / Categories: Blog, Mobile App / Tags: , , /