Contributor: Nahian-Al-Hossain, Nascenia Mobile is now more mainstream than ever before. Following are some of the major trends that will rule the mobile app development industry in 2017. Wearable Technology Wearable devices are gaining popularity in recent years. Wearable technology can collect information. The data collected from these devices can then be analyzed to improve performance. Sports and healthcare industries are mostly benefited from this technology. Some of the exciting new wearable innovations are - fitness trackers, wearable cameras, smart watches, heart rate monitors, and GPS tracking devices. With the increasing demand of wearable devices, the complementary demand for mobile apps integrated within these devices is also increasing. IoT IoT will change the way people live, work, entertain, and travel. IoT appliances can collect and transmit information about the objects with the use of embedded sensors, actuators, and other devices. This data subsequently can be analyzed to optimize products, services, and operations. This attribute of IoT has made its demand on the rise. Healthcare, agriculture, manufacturing, retail, energy, automobiles, security, smart homes and other industries are embracing IoT advancements. Hence, it is now the optimum time to focus on building IoT apps. AR and VR Augmented reality superimposes information onto our real-world surroundings. For example, images and sounds are superimposed over what the user sees and hears. With the help of a mobile application, a mobile phone's camera identifies a marker. The software then analyses the marker and creates a virtual image overlay on the mobile phone's screen showing the content hidden behind marker images. It is being used in virtual showrooms that provide products in 3D imagery (furniture, cars, etc.), interactive map overlays, displaying real-time instructions, manuals or descriptions in retail stores, malls etc. The potential scope of application of AR includes healthcare, education, retail, military, games and entertainment. Virtual Reality (VR) creates a simulated environment. Unlike traditional user interfaces, VR takes the user inside an experience. Instead of viewing a screen in front of them, users are immersed and able to interact with 3D worlds. VR is widely being used in education, scientific visualization, industrial design and architecture, games and entertainment. Location-Based Technology The market for mobile location-based service will grow in in the following couple of years. Location based mobile marketing offers huge opportunities for businesses, as well as benefits for consumers. For example, stores can send offers to their customers through location-based push notifications. Enterprise mobile apps Enterprise mobile apps are one of the hottest industry trends. Enterprise apps make it possible to collaborate remotely with co workers, employees or customers using mobile devices. It is also a great tools for managing and optimizing business processes. More and more small and medium businesses will use enterprise apps in their everyday operations to increase productivity and profitability. Instant Apps This new technology will allow app to run instantly when needed without downloading or installing it. This will make it possible for users to access a wider range of apps seamlessly. Instant apps are the solution for a quick mobile experience of apps, those that people do not use very often. It can be said, mobile application development will keep on dominating the technology space this year as well.